Marketing

Textbooks (6)

eMarketing

The Essential Guide to Online Marketing

Saylor Academy

AdoptedReviewed

Introducing Marketing

Global Text Project

AdoptedReviewed

Introduction to Consumer Behaviour

BCcampus

AdoptedSupplementalAccessibleReviewed

Principles of Marketing

University of Minnesota Libraries

AdoptedSupplementalReviewed

Principles of Marketing - H5P Edition

BCcampus

SupplementalAccessible

Foundations in Digital Marketing

Building Meaningful Customer Relationships and Engaged Audiences

BCcampus

SupplementalAccessible

Course packs (1)

Introduction to Marketing

Undergraduate

Business, General Business, Marketing

Other Course Materials (15)

Marketing Instructors Manual

For Introduction to Marketing

Course Plan

Assignment 1: Marketing Plans and Strategy

For Introduction to Marketing

Assignment

Instructor Manual - Course Introduction

For Introduction to Marketing

Instructor Guide

Assignment 2: Market research, analysis, and environmental scans

For Introduction to Marketing

Assignment

Instructor Manual - Strategic Planning

For Introduction to Marketing

Instructor Guide

Assignment 3: Market segmentation, consumer behaviour, and B2B marketing

For Introduction to Marketing

Assignment

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