Marketing

Textbooks (4)

eMarketing

The Essential Guide to Online Marketing

Saylor Academy

AdoptedReviewed

Introducing Marketing

Global Text Project

AdoptedReviewed

Introduction to Consumer Behaviour

BCcampus

AdoptedSupplementalAccessibleReviewed

Principles of Marketing

University of Minnesota Libraries

AdoptedSupplementalReviewed

Course packs (1)

Introduction to Marketing

Undergraduate

Business, General Business, Marketing

Other Course Materials (15)

Final Exam and Marking Rubric

For Introduction to Marketing

Exam

Midterm Exam and Marking Rubric

For Introduction to Marketing

Exam

Marketing Instructors Manual

For Introduction to Marketing

Course Plan

Assignment 1: Marketing Plans and Strategy

For Introduction to Marketing

Assignment

Instructor Manual - Course Introduction

For Introduction to Marketing

Instructor Guide

Assignment 2: Market research, analysis, and environmental scans

For Introduction to Marketing

Assignment

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