Marketing

Results

Course packs (1)

Course Pack

Introduction to Marketing

Undergraduate

Textbooks (4)

Textbook

eMarketing

The Essential Guide to Online Marketing

Saylor Academy

Adopted

Reviewed

Textbook

Introducing Marketing

Global Text Project

Adopted

Reviewed

Textbook

Introduction to Consumer Behaviour

BCcampus

Adopted

Supplemental

Accessible

Reviewed

Textbook

Principles of Marketing

University of Minnesota Libraries

Adopted

Supplemental

Reviewed

Other Course Materials (15)

Exam

Final Exam and Marking Rubric

For Introduction to Marketing

Exam

Midterm Exam and Marking Rubric

For Introduction to Marketing

Course Plan

Marketing Instructors Manual

For Introduction to Marketing

Assignment

Assignment 1: Marketing Plans and Strategy

For Introduction to Marketing

Instructor Guide

Instructor Manual - Course Introduction

For Introduction to Marketing

Assignment

Assignment 2: Market research, analysis, and environmental scans

For Introduction to Marketing

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