Marketing

Textbooks (12)

Business Math

A Step-by-Step Handbook

2018A | Lyryx

AdoptedSupplementalReviewed

Business Writing for Everyone

Kwantlen Polytechnic University

AdoptedSupplementalAccessibleReviewed

Business/Technical Mathematics

BCcampus

AdoptedSupplementalReviewed

Customer Centric Strategy

SupplementalAccessible

eMarketing

The Essential Guide to Online Marketing

Saylor Academy

AdoptedReviewed

Fundamentals of Business

3rd Edition | Virginia Tech

SupplementalAccessible

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Course packs (1)

Introduction to Marketing

Undergraduate

Business, General Business, Marketing

Other Course Materials (15)

Marketing Instructors Manual

For Introduction to Marketing

Course Plan

Assignment 1: Marketing Plans and Strategy

For Introduction to Marketing

Assignment

Instructor Manual - Course Introduction

For Introduction to Marketing

Instructor Guide

Assignment 2: Market research, analysis, and environmental scans

For Introduction to Marketing

Assignment

Instructor Manual - Strategic Planning

For Introduction to Marketing

Instructor Guide

Assignment 3: Market segmentation, consumer behaviour, and B2B marketing

For Introduction to Marketing

Assignment

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