About This Course Pack
Introduction to Marketing is a first-year course covering the fundamental topics of marketing including (but not limited to) marketing principles, market research, consumer behaviour, customer satisfaction, branding, advertising, supply chain management, marketing plans and international marketing. The course is based upon a 15 week, 45 hour delivery of the content.
The course has been developed to be delivered in an online, facilitated format that is asynchronous. The course material references the open textbook Principles of Marketing and is intended to provide educators with guidance on how to both manage your time and present the content. The course includes assignment ideas and rubrics that can be used throughout the course. The activities in this course require the instructor to spend time with small groups of students regularly providing feedback for their assignments and reviewing work. The course is application based and requires students to develop and use problem solving skills.
The assignments and assessments included have been created based on a cumulative approach. At the end of the semester, students will have a webpage that they can add to their graduate portfolios. Students will also develop a high competency of critical thinking skills as they consider small entrepreneurial ventures. This course can be partnered with an Entrepreneurship class if delivered in the same semester.
- Describe fundamental principles of marketing, terms and definitions, as well as the role of the marketing manager.
- Explain the 4 Ps of marketing.
- Develop an understanding of the decisions involved in the marketing function of organizations.
- Analyze complex marketing problems and generate appropriate recommendations for implementation.
- Recognize corporate social responsibility concerns related to marketing (e.g. sustainability, cultural appropriation, green-washing).
- Design a Marketing Plan using the group problem solving method.