About This Textbook
Principles of Marketing - H5P Edition teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics. This text includes over 75 interactive H5P activities.
Publisher
BCcampus
Publish Date
January 20, 2022
Edition
H5P Edition
Language
English
Level
Undergraduate
License
Features
Accessible
Supplementary Materials
What’s In This Book
License
This resource is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
You may:
Share
You may copy and redistribute the material in any medium or format.Adapt
You may remix, transform, and build upon the materila for any purpose, even commercially.As long as you follow these terms:
Give credit
You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.Share with the same license
If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.Don't apply other restrictions
You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.Other things to know:
- The licensor cannot revoke these freedoms as long as you follow the license terms.
- You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation.
- No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.