About This Textbook
Innovation today considers the economic, environmental, and/or social sustainability of an innovative initiative from its inception or idea generation through to its commercialization or implementation. This concept applies to many types of innovation such as products, processes, services, technologies, and business models. Companies use innovation as a means to gain a competitive advantage and bring value to business stakeholders. This book introduces business innovation, from incremental innovation such as enhancing the performance of an existing product, service, or process, to radical or disruptive innovation such as one that has a significant impact on a market. The content examines how leaders foster a culture of innovation, how companies turn creativity into innovation, and how innovation transforms not only organizations but economies as well.
What’s In This Book
License
This resource is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
You may:
Share - You may copy and redistribute the material in any medium or format.
Adapt - You may remix, transform, and build upon the material.
As long as you follow these terms:
Give credit - You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
Don't use commercially - You may not use the material for commercial purposes.
Share with the same license - If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.
No further restrictions - You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Other things to know:
- The licensor cannot revoke these freedoms as long as you follow the license terms.
- You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation.
- No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.