Business Communications

Description

Students will learn how to analyze context and audience, determine purpose, message content, visual design and media in order to create written workplace messages that can be received, understood, used and retrieved with speed and accuracy. 

Learning Outcomes

  • Demonstrate understanding of appropriate business communication terminology
  • Demonstrate the ability to write clearly and concisely for the workplace using correct grammar, mechanics and syntax
  • Identify the differences between academic and business writing
  • Understand the basic communication models
  • Establish purpose and determine message content, medium and delivery strategy through context and audience analysis
  • Adapt message and medium and purpose to a single audience and context, in both traditional and online environments
  • Compose the message for the appropriate medium, including online environments
  • Write to primary and secondary audiences
  • Communicate with diverse audiences
  • Employ fundamental principles of document design and business document conventions to produce a variety of correspondence and reports
  • Integrate clear, concise, grammatically-correct language with visual design components
  • Illustrate information using a variety of integrated figures and tables
  • Research data from primary and secondary sources, and evaluate that data for relevance and accuracy before integrating it with appropriate citations into documents
  • Extract, synthesize and summarize essential information from both written and oral sources
  • Apply informative and persuasive strategies using direct and indirect approaches to achieve precisely defined goals
  • Develop and deliver oral presentations to an audience, within a variety of contexts