About This Course Pack
This is a first-year business communications course. The designers of this course have taken a process-oriented approach that focuses less on genre and more on the decisions that business communicators make. Students will be encouraged to reflect on their own writing beliefs, values, and experiences, then apply these learnings to a business communication context. This course intentionally avoids relying heavily on video content, since many students do not have stable internet access.
Students who take this course will learn how to analyze context and audience, determine purpose, message content, visual design, and media in order to write workplace messages that can be received, understood, used, and retrieved with speed and accuracy. As is, the course is centred around a blogging assignment, but you can adapt the materials, if you wish.
This course can be used as a “course in a box” that you can plug into your learning management system and use. Flexibility has been built in so that you can take bits and pieces of the course’s six modules that work for you and remix them, since everything in this course package has a Creative Commons licence.
Included in this course package is a course plan for instructors, which matches learning outcomes to assignments, provides sample assignments and weighting, and breaks down the course structure week by week with associated learning outcomes, learning skills, resources, learning activities, suggestions for showing care and building community, and assignments.
Other features of this course include an instructor guide that details all the components of the course and explains how to use them; a sample course syllabus; weekly lesson plans for students with notes for instructors; a suggested assignment package; weekly readings from an open textbook; interactive asynchronous lectures, provided in H5P, PowerPoint, and audio file formats; and participation activities, along with supplementary resources.
- Demonstrate understanding of appropriate business communication terminology
- Demonstrate the ability to write clearly and concisely for the workplace using correct grammar, mechanics and syntax
- Identify the differences between academic and business writing
- Understand the basic communication models
- Establish purpose and determine message content, medium and delivery strategy through context and audience analysis
- Adapt message and medium and purpose to a single audience and context, in both traditional and online environments
- Compose the message for the appropriate medium, including online environments
- Write to primary and secondary audiences
- Communicate with diverse audiences
- Employ fundamental principles of document design and business document conventions to produce a variety of correspondence and reports
- Integrate clear, concise, grammatically-correct language with visual design components
- Illustrate information using a variety of integrated figures and tables
- Research data from primary and secondary sources, and evaluate that data for relevance and accuracy before integrating it with appropriate citations into documents
- Extract, synthesize and summarize essential information from both written and oral sources
- Apply informative and persuasive strategies using direct and indirect approaches to achieve precisely defined goals
- Develop and deliver oral presentations to an audience, within a variety of contexts