About This Textbook
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
OpenStax provides restricted resources — including an editable .docx version of the textbook — to verified instructors.
Author
Lawrence J. Gitman, Carl McDaniel, Amit Shah, Monique Reece, Linda Koffel, Bethann Talsma, James C. Hyatt
Publisher
OpenStax
Publish Date
2018
Level
Undergraduate
License
Features
Adopted
Reviewed
Accessible
Supplementary Materials
What’s In This Book
License
This resource is licensed under a Creative Commons Attribution 4.0 International License.
You may:
Share
You may copy and redistribute the material in any medium or format.Adapt
You may remix, transform, and build upon the material for any purpose, even commercially.As long as you follow these terms:
Give credit
You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.Other things to know:
- The licensor cannot revoke these freedoms as long as you follow the license terms.
- You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation.
- No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
Field Expert Reviews
Textbooks are reviewed by subject matter experts in addition to our quality assurance process. Reviewers are paid an honourarium to provide their honest feedback on the material.