About This Textbook
This book’s title tells its intent. It is written to help you understand media and culture. The media and culture are so much a part of our days that sometimes it is difficult to step back and appreciate and apprehend their great impact on our lives. The book’s title, and the book itself, begin with a focus squarely on media.
Think of your typical day. If you are like many people, you wake to a digital alarm clock or perhaps your cell phone. Soon after waking, you likely have a routine that involves some media. Some people immediately check the cell phone for text messages. Others will turn on the computer and check Facebook, email, or websites. Some people read the newspaper. Others listen to music on an iPod or CD. Some people will turn on the television and watch a weather channel, cable news, or Sports Center. Heading to work or class, you may chat on a cell phone or listen to music. Your classes likely employ various types of media from course management software to PowerPoint presentations to DVDs to YouTube. You may return home and relax with video games, television, movies, more Facebook, or music. You connect with friends on campus and beyond with text messages or Facebook. And your day may end as you fall asleep to digital music. Media for most of us are entwined with almost every aspect of life and work. Understanding media will not only help you appreciate the role of media in your life but also help you be a more informed citizen, a more savvy consumer, and a more successful worker. Media influence all those aspects of life as well.
This resource is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Share - Copy and redistribute the material in any medium or format.
Adapt - Remix, transform, and build upon the material
As long as you follow these terms:
Give credit - You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
Don't use commercially - You may not use the material for commercial purposes.
Share with the same license - If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.
No further restrictions - You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Other things to know:
- The licensor cannot revoke these freedoms as long as you follow the license terms.
- You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation.
- No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
Field Expert Reviews
Textbooks are reviewed by subject matter experts in addition to our quality assurance process. Reviewers are paid an honourarium to provide their honest feedback on the material.