About This Textbook
This edition is replaced by a new edition and will be archived on June 1, 2023. You can find the new edition at: https://collection.bccampus.ca/textbooks/principles-of-marketing-h5p-edition-bccampus-397/
Principles of Marketing teaches the experience and process of actually doing marketing—not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today’s environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.
This book includes a test bank created by Michael Orwick. NOTE: This book was updated on January 20, 2017. Any reviews posted before this date are based on the older edition of this textbook.
Author
UMN Libraries Publishing
Publisher
University of Minnesota Libraries
Publish Date
October 27, 2015
Level
Undergraduate
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