About This Textbook
eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that is applicable to the eMarket industry by providing examples that are easily relatable. The book covers all of the important aspects of online marketing, including the areas associated with
- search engine marketing
- affiliate marketing
- web analytics and conversion optimisation
- web development
- online copywriting
- online advertising
- webPR
- online reputation management
- pay per click advertising
- viral marketing
- social media marketing
- search engine optimisation
- eMarketing strategy
- market research
- mobile marketing
- crowd sourcing
- customer relationship management
The book also features summaries, learning objectives and discussion points for each chapter, as well as, a glossary and index.
Author
Rob Stokes
Publisher
Saylor Academy
Publish Date
2012
Level
Undergraduate
License
Features
Adopted
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License
This resource is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
You may:
Share - Copy and redistribute the material in any medium or format.
Adapt - Remix, transform, and build upon the material
As long as you follow these terms:
Give credit - You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
Don't use commercially - You may not use the material for commercial purposes.
Share with the same license - If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.
No further restrictions - You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Other things to know:
- The licensor cannot revoke these freedoms as long as you follow the license terms.
- You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation.
- No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
Field Expert Reviews
Textbooks are reviewed by subject matter experts in addition to our quality assurance process. Reviewers are paid an honourarium to provide their honest feedback on the material.
Faculty
Julia Grav, Camosun College
The book is well written and thorough in its approach to eMarketing. Despite the fact that this book was updated in 2019 more work needs to be done. I do not recommend the adoption of this book until it has had a thorough refresh. Specifically with curre„
Instructor
Jarrett Vaughan, Langara College
I wouldn't recommend this book as it seems dates. There are much more current books which hold more relevant features and content. There are a couple additional adjustments I would recommend. 1. Add links or impeded videos relevant to the topic.„