Fundamentals of Business

Published: 07-01-2016 | Version updated:02-05-2020


An introductory textbook in business that covers a variety of topics: the foundations of business, economics and business, ethics and social responsibility, business in a global environment, forms of business ownership, entrepreneurship: starting a business, management and leadership, structuring organizations, operations management, motivating employees, managing human resources, union/management issues, marketing: providing value to customers, pricing strategy, hospitality and tourism, accounting and financial information, and personal finances.

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