Introduction to MarketingInstitutionsCoast Mountain CollegeSubjectsBusinessBusiness - GeneralMarketingKeywordsapplicationassignmentscasedistributed learningevaluationexperientialinstructor notesjobsmanagementmarket segmentation.Marketingmarketing programonline web developmentsituational analysistasksEquivalentCAMO MARK 110CAPU BMKT 161CMTN MARK 150KPU MRKT 1199OC BUAD 116SFU BU 1XXTRU MKTG 2430UBCO ELEV 1tUBCV COMM 296UFV BU 120UNBC COMM 240UVIC COM 250VIU MARK 160
Marketing Instructor’s ManualOER TypeCourse PlanAuthorsvan Dyk, ScottInstitutionsCoast Mountain CollegeSubjectsBusinessBusiness - GeneralMarketingKeywordsapplicationassignmentsdistributed learningevaluationexperientialinstructor notesmarket segmentation.Marketingmarketing programonline web developmentsituational analysisEducational LevelIntroductoryEquivalentCAMO MARK 110CAPU BMKT 161CMTN MARK 150KPU MRKT 1199OC BUAD 116SFU BU 1XXTRU MKTG 2430UBCO ELEV 1tUBCV COMM 296UFV BU 120UNBC COMM 240UVIC COM 250VIU MARK 160
Instructor Manual 1 – Module 1OER TypeInstructor GuideAuthorsvan Dyk, ScottInstitutionsCoast Mountain CollegeSubjectsBusinessBusiness - GeneralMarketingKeywordsapplicationassignmentsdistributed learningevaluationexperientialinstructor notesmarket segmentation.Marketingmarketing plansmarketing programonline web developmentsituational analysisstrategy and implementationEducational LevelIntroductoryEquivalentCMTN MARK 150
Instructor Manual 2 – Module 2OER TypeInstructor GuideAuthorsvan Dyk, ScottInstitutionsCoast Mountain CollegeSubjectsBusinessBusiness - GeneralMarketingKeywordsapplicationassignmentsdistributed learningenvironment scanningevaluationexperientialinstructor notesmarket opportunitiesmarket segmentation.Marketingmarketing analysismarketing programmarketing researchonline web developmentsituational analysisEducational LevelIntroductoryEquivalentCMTN MARK 150
Instructor Manual 3 – Module 3OER TypeInstructor GuideAuthorsvan Dyk, ScottInstitutionsCoast Mountain CollegeSubjectsBusinessBusiness - GeneralMarketingKeywordsapplicationassignmentsbusiness to business marketingconsumer behaviordistributed learningevaluationexperientialinstructor notesmarket segmentation.Marketingmarketing programonline web developmentsituational analysisEducational LevelIntroductoryEquivalentCMTN MARK 150
Instructor Manual 4 – Module 4OER TypeInstructor GuideAuthorsvan Dyk, ScottInstitutionsCoast Mountain CollegeSubjectsBusinessBusiness - GeneralMarketingKeywordsapplicationassignmentsdistributed learningevaluationexperientialinstructor notesmarket segmentation.Marketingmarketing programonline web developmentpricing strategiesretail and distribution strategysituational analysissupply chain managementEducational LevelIntroductoryEquivalentCMTN MARK 150
Instructor Manual 5 – Module 5OER TypeInstructor GuideAuthorsvan Dyk, ScottInstitutionsCoast Mountain CollegeSubjectsBusinessBusiness - GeneralMarketingKeywordsadvertising and salesapplicationassignmentsbranding and marketing communicationsdistributed learningevaluationexperientialglobal/international marketinginstructor notesmarket segmentation.Marketingmarketing programonline web developmentsituational analysisEducational LevelIntroductoryEquivalentCMTN MARK 150
Instructor Manual 6 – Module 6OER TypeInstructor GuideAuthorsvan Dyk, ScottInstitutionsCoast Mountain CollegeSubjectsBusinessBusiness - GeneralMarketingKeywordsapplicationassignmentsdistributed learningevaluationexperientialinstructor notesmarket segmentation.Marketingmarketing plansmarketing programonline web developmentsituational analysisstrategy and implementationEducational LevelIntroductoryEquivalentCMTN MARK 150
Assignment 1 and Marking RubricOER TypeAssignmentAuthorsvan Dyk, ScottInstitutionsCoast Mountain CollegeSubjectsBusinessBusiness - GeneralMarketingKeywordsapplicationassignmentsdistributed learningevaluationexperientialinstructor notesmarket segmentation.Marketingmarketing plansmarketing programonline web developmentsituational analysisstrategy and implementationEducational LevelIntroductoryEquivalentCAMO MARK 110CAPU BMKT 161CMTN MARK 150KPU MRKT 1199OC BUAD 116SFU BU 1XXTRU MKTG 2430UBCO ELEV 1tUBCV COMM 296UFV BU 120UNBC COMM 240UVIC COM 250VIU MARK 160
Assignment 2 and Marking RubricOER TypeAssignmentAuthorsvan Dyk, ScottInstitutionsCoast Mountain CollegeSubjectsBusinessBusiness - GeneralMarketingKeywordsapplicationassignmentsdistributed learningenvironmental scanning for market opportunitiesevaluationexperientialinstructor notesmarket research and analysismarket segmentation.Marketingmarketing programonline web developmentsituational analysisEducational LevelIntroductoryEquivalentCAMO MARK 110CAPU BMKT 161CMTN MARK 150KPU MRKT 1199OC BUAD 116SFU BU 1XXTRU MKTG 2430UBCO ELEV 1tUBCV COMM 296UFV BU 120UNBC COMM 240UVIC COM 250VIU MARK 160
