Instructor Manual 2 – Module 2OER TypeInstructor GuideAuthorsvan Dyk, ScottInstitutionsCoast Mountain CollegeSubjectsBusinessBusiness - GeneralMarketingKeywordsapplicationassignmentsdistributed learningenvironment scanningevaluationexperientialinstructor notesmarket opportunitiesmarket segmentation.Marketingmarketing analysismarketing programmarketing researchonline web developmentsituational analysisEducational LevelIntroductoryEquivalentCMTN MARK 150